I get my hair cut in Harajuku, a hip part of Tokyo frequented especially by young teens. I learned today that the area is known as a mecca for hair salons. Every aspiring hair stylist’s dream is to one day own a salon in the area. The result, according to my stylist, is that there are 350 hair salons within a six block radius in Harajuku and Omotesando, a tony section of town adjacent to Harajuku. To clarify, this doesn’t mean that all of Tokyo comes to this area to get their haircut. There’s an ample number of salons throughout the rest of the city as well.
You may wonder how a tiny area can support so many salons and why half of them don’t disappear. I did anyway although not anymore because Aki Watanabe, my stylist, has enlightened me. He says that there are salons that don’t succeed, but for every stylist that wants to open his own salon, there are endless number of investors looking to invest in one. So — even if a salon fails, it’s usually another salon that replaces it. Every real estate agent in the area knows of several investors waiting for an opportunity to open a salon at any given time. When you consider that there are new salons that pop up in addition, the total number increases rather than decreases.
If you’re wondering how they all can make money, the answer to that too is that they don’t. But that’s okay as well. Many of the salons are satellite “flagship” salons to a chain outside of Tokyo. An owner with 7 or 8 salons in Kanagawa, for example, could advertise his salons as branches of a Harajuku salon, and customers come in droves just because of that. They also get relatively good stylists, lured by the possibility of being able to transfer to the Harajuku salon one day. It’s brilliant.