Bookstores: A cure for constipation
“Whenever I’m browsing at a bookstore, I feel like I want to poop. It happens even when I’m constipated. I told my little brother about this and he said going to bookstores was a well-known trick to fix constipation. Is this true?”
No, this is not about me. I’m not that far gone that I feel like I need to share this kind of information with the world. This was an ad for NTT’s Ask Goo feature on its Goo portal Web site, where people can ask questions and Goo community members answer you. I passed the poster advertisement at Roppongi Station. I caught the word “poop” the first time around, so I doubled back to make sure I read it right. Then I passed by it a third time to actually see what the whole thing said.
I guess the ad worked.
(A source told me later that the ad is actually based on an actual medical study in Japan that caused a stir a little while ago.)







